Wednesday, June 11, 2008
MasterCard's "Priceless" campaign
The Spot, directed by Stephen Gaghan:
We see a man in an open green field, sitting at a desk with an old-fashioned typewriter. The announcer says, "Blank. Nine dollars." Then, a gorgeous woman on a motorcycle rides into view. "Blank. Sixty dollars." The man seems happy and continues to type. "Blank. One hundred and ten dollars." Eventually, the man hops on the back of the bike and they zoom away, smiling, down an empty road together. "Blank," says the announcer. "Priceless."
The winning entry, by David Waage:
boy gets typing paper: $9.
girl gets tank full of gas: $60.
boy leaves typewriter behind in field: $110.
girl gets boy: priceless
Another entry, by Renee Zucker:
the first good idea I've had all day: priceless.
artificial tears for the dry eyes: $9.
shredder for all the stories never published: $60.
expandable nylon saddlebag and road atlas: $110.
having no second thoughts: priceless
My entry was the best. I should have won.